Marques Brownlee also known as MKBHD is one of the largest and most respected tech YouTubers in the world with over 16 million subscribers. The creator economy, the evolution of his business, and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!
MARQUES BROWNLEE:- The overarching goal behind everything just to the keep in the back of my head for all this stuff is we want to make what we want to watch and that it translates pretty well towards like the entire business and if you keep that in the back of your head towards any part of what we do it makes a lot of sense so when we consider like what video's we're going to make it's what would we it's like a tongue twister what would want to subscribe to that's the type of channel we're trying to build and then as far as.
Revenue like we are in a position where the Adsense on the videos makes a good amount and so we do very very carefully hand select we're extremely picky about when we work with sponsors because we also want them to make a lot of sense you're right we could decide to make a sponsor the amount of no's I say in my inbox like we could make a sponsored video every single video for the rest of time and that would be a very different channel you wouldn't want to subscribe to that channel but we could do if we wanted to make a lot of money.
But yeah there are some sponsors where it's a win-win for everyone we see that it's a cool product and we want to share it anyway and now it's worth working with them and the whole thing works out great so yeah we do have goals as for as expansion and building not just a team but I sort of have like this dream video studio in mind on the horizon and that's not going to be cheap so we got to get there somehow but yeah there is very much a hand-picked very picky element about when we do sponsor stuff and when we plug stuff just because it's what we'd want to watch so.
It sounds like it's very much sort of craft first and business second I guess and you can correct me if I'm wrong but it sounds like a kind of business exists for the craft rather than the other way around and I guess this is something that Casey said at the North summit in Dubai he was like a lot of creators make videos to make money but he makes money so that he can make more videos and so the making of the video's is just the instrumental intrinsic joy that he gets from his life would you say the same for you like how do you balance kind of craft versus business again assuming that there's a spectrum between the two.
MARQUES BROWNLEE:- Yeah that's a hundred percent I had never heard that quote but that's exactly how the way we see it like we are sitting here trying to think how do we make more money if we're not going to do anything with it the thing that we do with the money that we make is turn around and make a better video so yeah if at any point we are like I said we have Ambitions and to reach those goals we do need to make more money to be able to afford to attack those goals but it is very much that making money is to make videos for sure.