A majority of Indian consumers buying groceries online are not in a rush and don't want to pay delivery charges even if they have to wait for a few hours or even a day or two, says a survey by Local Circles.
Only 3% of household consumers are willing to pay a delivery fee and get groceries delivered within half an hour. Over the past two years, India saw the emergence of several quick grocery platforms such as swiggy Instamart, Blinkit, Dunzo, Big Basket Now, and Zepto, which built their fortunes by delivering groceries to customers within an average 30-minute time frame. But the quick delivery model remains a work-in-progress, finds out sagar Malviya
WHAT MATTERS TO YOU THE MOST WHEN ORDERING GROCERIES ONLINE VIA GROCERY PLATFORMS/SITES/APPS?
- 30% Value for money.
- 37% Quality of produce and products.
- 17% Selection/variety of produce and products.
- 11% Ease of return/refund and customer service.
- 5% Time taken for delivery.
WHEN YOU PLACE GROCERY ORDERS ONLINE, WHAT KIND OF DELIVERY MODEL DO YOU PREFER FOR THE MAJORITY OF ORDERS?
- 3% within 30 minutes and the delivery fee charged.
- 11% within 30 minutes to 3 hours and a small delivery fee charged.
- 33% within 3-24 hours and no delivery fee charged above a certain order value.
- 28% Delivery slot as per my convenience.
- 25% within 24-72 hours and no delivery fee is charged.